Inspired by the landscape that surrounds our home on Vancouver Iceland in Canada, we even named our company after the Forbidden Plateau. The year-round riding conditions we experience here, along with the sheer variety of trails we offer, have given us the ideal location to design and develop innovative mountain bikes.
Founded in 2019 by a growing team of industry veterans with a single product – our trail bike, the Druid – and a single-minded, no-compromise approach to bike design.
In addition to our base in Canada, we also have a growing team across the Atlantic in another very influential corner of the mountain bike world: Europe.
While growth is inevitable, it is not our priority.
We’re still focused on our customers and the shared experience our products provide on the trails.